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  • 5 Reasons Your Brand Matters (Even if You Are Small)

    in Business

    Branding Supports Design
    When you go to start advertising, build a website, or even make a flyer or business card, having a brand supports all of those design efforts and saves you money in the long run
    Branding is Valuable
    Examples of this abound, but probably the most easily recognized one is about Coca-Cola.
    Creates Stronger Workforce
    If you have a lousy, or even non-existent brand, it’s harder to get behind the company and product. Think of your brand as your flag, many great movements in history, from civil rights to those of battle have had something that people rallied behind.
    Makes Better Marketing
    Branding always makes for better marketing. The key is everything matches and makes sense. When you create a brand you are really putting into graphics, and words, the story of the company. It’s who and why, which makes the job of marketing easier and more effective when you do something.
    Peoplewho should listen to this show are entrepreneurs, career coaches
     

  • HRTech Weekly with Stacey Harris and John Sumser: #228 - Aug 1, 2019 - 8 AM PT

    in Business

    Hosts Stacey Harris and John Sumser discuss important news and topics in recruiting and HR technology. Listen live every Thursday at 8AM Pacific – 11AM Eastern, or catch up on full episodes with show transcripts here.

  • Wall Street Secrets They Don't Want You To Know.

    in Finance

    Are you excited about stocks? Do you have a plan to stay on top, even if the market continues to head south? Have you been burned a few times? Are you a little worried about staying in, when the headlines scream of record 1,175 Dow point drops in one day?
      As with all things, the more you know, the more success you’ll enjoy. Working smarter will always produce better results that just working harder, or having blind faith in someone else to do the work for you. You wouldn’t expect yourself to write an essay if you didn’t know your ABCs, or to balance your checkbook if you had never learned how to add. So, learn Wall Street secrets to make sure you're safe, protected, diversified and hot, and are employing a time-proven plan, rather than just riding the Wall Street rollercoaster. 
     
    Learn more in my blog, "Wall Street Secrets They Don't Want You to Know."
    https://www.nataliepace.com/blog/wall-street-secrets-they-dont-want-you-to-know
     
    Learn the ABCs of Money that we all should have received in high school at my Investor Educational Retreats. Receive a second opinion on your current budgeting and investing strategy from a No. 1 stock picker. Call 310-430-2397 to learn more.
    https://www.nataliepace.com/

  • 6 Secrets for Your Survival in the Gig Economy

    in Business

    1. A reality check to kick this list off: Unless you have already accumulated all the wealth you and your family will need for the rest of your lives, there is no such thing as true independence.
    2. With that bitter pill out of the way, the amount of independence that comes with being self-employed really can be pretty great. However, a best practice that many people overlook is keeping your enviable situation to yourself as much as possible.
    3. Work like you’re on vacation. This is something we should all practice that I’ve written about at length here. In an nutshell, vacation work mode requires minimizing distractions, getting your priorities straight, compartmentalizing and being ready for anything.
    4. It’s going to take longer than you think. By now you’ve probably noticed that you tend to overestimate the amount you can get done in a day, or you underestimate how long most things will take.
    5. … Under Promise and Over Deliver. That’s UPOD, for short. It’s a business cliche, but it’s doubly important for independents, because it will allow you to achieve another important secret to gigging success, namely…
    6. Nailing down steady work and repeat clients. Yes, yes, I know. This is starting to sound a lot like the rat race kind of work you were trying to escape via freelancing.
    People who should listen to this show are entrepreneurs, career coaches
     
     

  • HRTech Weekly with Stacey Harris and John Sumser: #229 - Aug 8, 2019 - 8 AM PT

    in Business

    Hosts Stacey Harris and John Sumser discuss important news and topics in recruiting and HR technology. Listen live every Thursday at 8AM Pacific – 11AM Eastern, or catch up on full episodes with show transcripts here.

  • Things You Need To Know Before Planning Your Social Media Strategy

    in Business

    What Is A Social Media Strategy?
    A social media strategy is a summary of what you plan to do and achieve on your business’s social media accounts. Your strategy outlines how your business will use social media to reach marketing goals.
    1. Who Is Your Audience?
    Before you can begin to plan your social media strategy, you need to know who your audience is.
    2. What Kinds Of Channels Will You Use?
    Determine which channels your audience uses and find out which work best for your small business.
    3. What Type Of Content Will You Post?
    According to one source, tweets with images receive 18% more clicks than tweets without them.
    4. What Works For Your Competition?
    You and your competition are likely chasing after the same audience.
    5. How Much Manpower Do You Need?
    After determining your audience, the types of channels you plan to use, and your content, you need to determine how many people you need to crank out the content.
    Poeople who should listen to this show are entrepreneurs, career coaches, online marketers
     

  • HRTech Weekly with Stacey Harris and John Sumser: #230 - Aug 15, 2019 - 8 AM PT

    in Business

    Hosts Stacey Harris and John Sumser discuss important news and topics in recruiting and HR technology. Listen live every Thursday at 8AM Pacific – 11AM Eastern, or catch up on full episodes with show transcripts here.

  • How to Come Up With Startup Business Ideas in the Digital Era

    in Business

    Coming up with an idea for your startup business should be approached with the same dedication as every other job-related task.
     
    Where the best startup business ideas come from.
    One of the strengths of technology in the digital era is focused on simplifying your life. The Internet takes center stage at helping customers meet their needs, whether big or small.
    The best ideas come from identifying problems: For Steve Jobs and Steve Wozniak, the problem was an expensive computer.
    Focus on trends in the areas you are interested in: As a potential startup business owner, you have likely developed a niche based on prior experience, future potential, or both.
     
    How to ask yourself the right questions.
    Sometimes, launching a startup business idea involves taking a risk.
    What is your skill set? Are you good at sales and marketing? Do you have strong writing skills? If so, you may consider starting a side hustle by consulting with other startups on their marketing efforts.

  • HRTech Weekly with Stacey Harris and John Sumser: #231 - Aug 22, 2019 - 8 AM PT

    in Business

    Hosts Stacey Harris and John Sumser discuss important news and topics in recruiting and HR technology. Listen live every Thursday at 8AM Pacific – 11AM Eastern, or catch up on full episodes with show transcripts here.

  • How to Come Up With a Business Idea

    in Business

    Here’s the Secret
    You’re putting way, way too much pressure on yourself with this whole idea thing.
     
     
    1. Brainstorm it all out on a piece of paper.
    To begin, jot out your thoughts and ideas. Even if you think an idea sounds silly, it doesn’t matter. Write out anything that you might think is relevant.
     
     
    2. Look at what businesses are doing.
    Finished writing down your ideas? Good.
     
    Strengths: people tend to ask me to look over essays and writing work for feedback, so I might put “writing/editing skills” as a strength. Interests: I bake snacks and am on a quest to finding ways to improve their taste. I’ll write down “making baked goods, especially oatmeal-based snacks”. Feel free to write both general and specifics down, since we’re putting down whatever comes to mind. Problems: I notice that people around me commonly complain about work-related health issues, such as stress and fatigue. I can put these down too. People should listen to this show are entepreneurs, career coaches

  • CAF Canada makes Tax-Receipted Cross-Border Giving Easy for All Canadians

    in Business

    Canadians are a very generous group and often support their local communities with their time, talent, and treasure. What they might not know, however, is that their generosity can extend globally in a safe, secure, and efficient manner.
    Join Ted Hart, President of CAF Canada, and Jessie Krafft, Vice President of Donor and Program Services, to learn about how Canadians can support charitable causes in a tax-effective, safe, and easy way across the globe.